In the state of Nebraska, if you want to do business using a name that is different from your own legal name or the name of your company, you need to file for a "Doing Business As" (DBA) name. This article aims to guide you through the process of obtaining a DBA name in Nebraska, providing step-by-step instructions and relevant resources.
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What is a DBA Name?
A DBA name, also known as a fictitious name, trade name, or assumed name, is a name under which you choose to operate your business but differs from your legal name or entity name. Registering a DBA name is crucial to ensure legal compliance and establish your brand identity. In Nebraska, this process is governed by the Nebraska Secretary of State.
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Step 1: Conduct a Business Name Search
Before filing for a DBA name, it is essential to search the Nebraska Secretary of State's Office business database ) to ensure that the name you intend to register is not already in use by another entity. Performing a thorough name search will prevent potential conflicts or confusion with existing businesses.
Step 2: Choose a DBA Name
Selecting a unique and distinguishable DBA name is crucial for branding and marketing purposes. Ensure that the name you choose accurately represents your business and conveys your desired message to customers. Remember to comply with Nebraska's legal requirements regarding false, deceptive, or misleading business names.
Step 3: Register your DBA Name
Once you have chosen a suitable DBA name, the next step is to register it with the Nebraska Secretary of State's Office. Here's the process to follow:
Option 1: Register Online
1. Visit the Nebraska Secretary of State website's Business Services Division page.
2. Click on the "DBA Registrations" tab.
3. Create an account by providing the required information.
4. Log in to your account and complete the online registration form, providing details such as your contact information, proposed DBA name, and any additional requested information.
5. Pay the necessary filing fees through the online portal.
6. Review and submit the application.
Option 2: Register by Mail
1. Download and print the DBA registration form from the Nebraska Secretary of State's website.
2. Carefully fill out the form with accurate information, including your personal details and the proposed DBA name.
3. Attach a check or money order to cover the filing fees.
4. Mail the completed form and payment to:
Secretary of State
P.O. Box 94608
Lincoln, NE 68509-4608
Step 4: Publication Requirements
After successfully registering a DBA name, Nebraska law requires you to publish a notice of the registration in a local newspaper within the county where your business is located. The publication must be made once a week for three consecutive weeks, with the first notice published within 20 days of the date of registration. Keep in mind that failure to comply with this requirement could result in the DBA name becoming invalid.
Step 5: Keep Your Registration Up to Date
Once you have secured your DBA name, it is crucial to keep your registration current. In Nebraska, a DBA name registration is valid for five years, after which it must be renewed. Failure to renew the registration may result in its cancellation, necessitating a new registration and potentially exposing your business to legal complications.
In Conclusion
Registering a DBA name in Nebraska allows you to do business under a name different from your own or your entity's legal name, providing flexibility and opportunities for brand recognition. By following the steps outlined in this article, you can ensure a smooth process of obtaining and maintaining a DBA name in compliance with Nebraska's regulations. Remember to conduct thorough research, select a unique name, and fulfill all necessary publication and renewal requirements to protect your business identity and facilitate continued growth.
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